Market Development
Domestic Marketing Strategy
Under the Market Development Foundation Project, a Domestic Marketing Strategy and a Domestic Marketing Strategy Implementation Plan have been developed with an aim of achieving significant industry growth through satisfying consumer demand for Australian vegetables.
» Click here to read or download the Domestic Marketing Strategy
» Click here to read of download the Domestic Marketing Strategy Implementation Plan.
Value Chain Innovation in the Tasmanian vegetable processing industry
A study into the Tasmanian vegetable processing industry has concluded and produced a Value Chain Analysis(VCA) Methodology that can be used by the vegetable industry and other primary industries to assess both the strengths and weaknesses in the chain’s material flows, information flows and relationships to determine where value can be added and improvements made.
» Click here for more information on the VCA Methodology.
» Click here to read the final report on the project.
Value Chain Innovation in the Tasmanian vegetable processing industry
The Tasmanian vegetable processing industry is being studied to determine how the whole value chain can be targeted to innovate, improve efficiency and deliver real value for consumers. The project reflects the need for the Australian processed vegetable industry, in the wake of increased globalisation, to find a more effective way of competing and delivering sustainable returns to all stakeholders in the value chain.
» Click here for more information on the project
Domestic Marketing Strategy
A project to develop a Domestic Marketing Strategy for the Australian vegetable industry has commenced. The project represents the largest investment in any one project by the AVIDG and fo rms part of the Market Development Foundation Project.
» Click here for more information on the project.
New Strategy to boost demand for Australian vegetables
Read the latest news about the Strategy and the industry reference group that will play a key role in the project by ensuring the outcomes can be implemented and are commercially oriented.
» Click here for more information on the project
Vegetable Industry Export Business Plan
This Plan has been developed in consultation with AVIDG members, members of the Vegetable Industry Export Network and other key stakeholders. It identifies five key strategies that the industry should implement in order to improve its capacity to compete with China in the domestic and third party markets as well as develop export opportunities for Australian vegetable products in China.
» Download the Vegetable Industry Export Business Plan here.
Market Information Audit
At the inaugural meeting of the Vegetable Industry Export Network, members confirmed the need to address the issue of export market information. China was identified as a competitive threat to the profitability and sustainability of the Australian vegetable industry’s domestic and export markets and also as a potential opportunity that is currently poorly understood.
A Market Information Audit has been developed to provide context and information that will inform the industry as to where it could focus its efforts to compete successfully for export markets in an increasingly competitive global business environment. Its purpose is to identify the information gaps and priorities, with a focus on China.
» Click here to access the Market Information Audit
Project: Market Information Audit
In its own strategic plan, Vegvision 2020, the Australian vegetable industry set its sights on doubling its value by the year 2020. In order to achieve growth of this magnitude the industry will need to grow export sales significantly.
In November 2006, the Vegetable Industry Export Network was formed. The Network brings together seven of Australia’s larger vegetable exporters and provides a mechanism for industry to work collaboratively to prioritise export market opportunities and identify opportunities for growth.
At the Network’s inaugural meeting, members confirmed the need to address the issue of export market information. China was identified as a competitive threat to the profitability and sustainability of the Australian vegetable industry’s domestic and export markets and also as a potential opportunity that is currently poorly understood.
The objective of the Market Information Audit was to provide context and information that will inform the industry as to where it could focus its efforts to compete successfully for export markets in an increasingly competitive global business environment. Its purpose was to identify the information gaps and priorities, with a focus on China.
» Download PDF: DAFF Market Information Audit - Final Report
Market Development as a Foundation Project:
Rationale
The Taking Stock report identified the need for the Australian Vegetable Industry to expand its domestic and international markets through identifying points of difference and capturing competitive advantage where it exists and where it can be created.
Outcomes
The expected outcomes of an intensive investigation aimed at growing markets include:
- Points of difference identified for Australian products, with plans to leverage these to differentiate products in the domestic market and support niche marketing overseas.
- Strategic insights from overseas on opportunities to capture unrealized value within Australian products.
- Identification of target export markets and preparation of plans for market penetration.
- Expansion of domestic and export markets for Australian vegetable products.
Challenges
- Expand domestic demand for Australian vegetable products.
- Competing against other exporting countries.
- Creating an export culture.
- Identifying and leveraging overseas trends, innovations and business ideas that can be applied in Australia to develop growing profitable markets for Australian vegetable products.
